85% of all internet users in the United States watch online video content and that is proven time when statistics show videos with millions of views. With video content doing such a good job at capturing the attention of audiences everywhere, the smart thing to do is to use it to its full advantage.
The excuse that video content creation and production being very expensive and time-consuming isn’t valid anymore. Innovation on video editing software has allowed for unlimited creativity, with time and money no longer posing as a barrier. Having said that, this puts an increased pressure on businesses to come up with fun advertisements that are intriguing enough to customers.
However, when we are talking about videos, we are not limiting it to advertisements only. Content marketing is one of the most powerful online marketing tools for any business. Content does very good in video form, if not better, than text form. Better yet, the combination of the two formats is deadly. Businesses who have been seen to make use of written content accompanied by videos have seen the best results in terms of audience engagement.
Now, you might be wondering why. Why are videos so effective and why should you consider using it to accompany your content marketing campaign?
Well, the answer is fairly simple. The human attention span lasts only a few minutes. With people leading busier lives, they are more distracted than ever, hence, their attention span bordering on non-existent. Videos generally tend to have higher retention rates and generate more engagement. Therefore, they are able to get the message across in a matter of seconds.
In addition to an increase in engagement, video content help create stronger connections. Due to the many attributes of a video, such as music, tone of voice, and facial expressions, it is likely to evoke more emotions than any other form of media. Incorporating emotions in your marketing strategy helps immensely with a consumer’s decision.
If you have any more questions regarding video content, feel free to reach out to Cyrusson to learn more. Our team of experts will also help you create a video content marketing strategy that is best suited for your business.